Home » Lifestyle » Zareena Announces Launch of New Collection At Fashion Forward Dubai

“Local designer stuns the fashion world with one-of-a-kind classic pieces never before seen in the fashion industry.”

DUBAI, U.A.E., April 6, 2015, Dubai fashion designer, Zareena, has announced her third season at the upcoming Fashion Forward Dubai, April 10-13, 2015. Fashion Forward is considered to be the preeminent fashion platform in the Middle East. Numerous catwalk presentations by renown regional designers set the fashion standards for the 2015 season. Fashion professionals from around the globe will descend on Dubai to be part of the Fashion Forward experience. Many of the fashion experts will be giving inspiring talks and conducting panel discussions. Zareena, herself an award winning designer, will be showing her new collection along with 22 other elite Middle East fashion designers.

Since Zareena’s unique fashion designs first emerged onto the fashion world in the late 1980’s, she has achieved a worldwide following. She is in fact credited with reinventing the Jalabiya, transforming this traditional dress into a modest dress that still exudes a women’s natural sensuality. Zareena’s humble beginnings established within her persona the precept that it takes hard work to prove oneself to the world. Her innate ability to design awe inspiring and unique creations quickly attracted the attention of the world’s most elite clientele. Zareena has mastered her technique to bring to the fashion world an exotic fusion of ethnic embroidery and fabrics from the world over. Owning a Zareena piece instantly bestows exclusivity on the wearer.

In 1994, Zareena established her fashion house, Fasateen, in Dubai. Every single detail in a Zareena dress is meticulously planned. Her use of chiffon, combined with silver and gold threads and the ethnic embroidery provides the elements in the creation of collection pieces that will leave a lasting impression. The latest Zareena Collection will share a message of tranquility and inner peace, and the need for all people to share the world in peace and love. Her use of angelic whites, washed-out muted pastels, coupled with gold and silver, to crystals and florettes, helped her to create fashions that portray her message. Zareena has been the recipient of many awards, such as the Designer of The Year from L’officiel Middle East magazine, and recognised best designer by Emarat El Youm newspaper, and also by Sayidaty Lifestyle Magazine.

For complete information, please visit: Fashion Forward Dubai 2015

Media Contact:

Zareena – The Retail Boutique
Attn: Media Relations
Showroom 2, Zabeel House Building
Zabeel Road, Karama
Dubai – UAE
+9714 3353135

Zareena - Runway - Fashion Forward Dubai October 2014

Zareena - Runway - Fashion Forward Dubai October 2014