Home » Business » MLSC Family Office Announces That They Have Just Acquired Controlling Interest in GIFT OF LIFE ‘One Feeds One’ Nutraceutical Brands

“Family Office Makes Move to Socially Conscious Business Model”

NEWPORT BEACH, CALIFORNIA July 26, 2016, MLSC Family Office has acquired a controlling equity interest in Gift of Life Brands, a vitamin and nutraceutical company with a strong social cause attached. The “Gift of Life” organization and staff have announced that MLSC Family Office is now at the helm, and they couldn’t be more excited to now have the ability bring their cutting edge nutraceutical products into the mainstream retail channel.

GOL VP Barrett P. Liss says, “They bring a wealth of knowledge and experience to help take us to the next level.” Liss also says, “It’s not just that, they really care about the social cause attached”. Mr. Liss is referring to the “One Feeds One” model that the GOL companies are committed to. While traveling abroad in 2012 and 2015, GIFT OF LIFE founders befriended children in Central America and Asia and discovered that they had no vitamins and very little daily nutrition from food. Wanting to help, they created GIFT OF LIFE, a company that would match every bottle of product purchased with life-saving vitamin, mineral and protein bars given to a child in need.

“This ‘disruptive’ business model will also get us on the shelves of national retail chains more quickly than the average time frame for corporate approval and gain a higher sale through rate than that of a similar competitor’s product. Retail buyers are savvy and know that a product line with a strong social cause can bring much goodwill and repeat business to a chain. People today consider corporate responsibility and social causes when make their purchasing decisions, as they want to help make the world a better place by supporting companies whose values they believe in”, says MLSC COO Brian Dow.

Looks like they are on the right track. One study showed that “90% of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality.(Cone Communications/Ebiquity  2015 Global CSR Study), and another study revealed that “55% of 30,000 consumers polled say they are willing to pay more for products provided by companies that are committed to positive social impact. Consumers around the world are saying loud and clear that a brand’s social purpose is among the factors that influence purchase decisions.” (Nielsen, 2014).

The biggest case study we could find to back up GOL’s claims is Toms Shoes, the famous “cause marketing” or “social enterprise” company is a for profit company that started with 10,000 pairs of shoes and less than ten years later, sold half the company to Bain Capital and is currently valued at an estimated $625 million.

GIFT OF LIFE is looking to gain a strong foothold in the market as a brand with new customers by targeting health-oriented men and women of all ages. GIFT OF LIFE offers more than just purchasing a bottle of vitamins. After the purchase of GIFT OF LIFE vitamins, the customer expects to establish a relationship with the brand because of its uniqueness. The children in the different countries in which GIFT OF LIFE donates to, hope for repeat giving from the brand and the for profit business model is designed to help achieve that goal.

For more information: Gift Of Life

Media Contact:

Gift Of Life
1024 Bayside Dr. Suite 509
Newport Beach, CA 92660

7-27-2016 10-50-28 AM