Home » Business » Stephen J. Wright Releases His Much-Anticipated New Book – “Digitizing the Customer Journey: Using The Latest Digital Technologies To Support Growth, Efficiency and Delight Customers Throughout The Customers Touch-Points”

Stephen Wright’s groundbreaking book emphasizes the need for companies to convert and integrate all their customer service and marketing data into a system that is optimized for an excellent user experience. 

Zürich, Switzerland, September 5, 2019, This is the Digital Age and it affects every facet of our lives. As a businessperson, if you do not keep current with the latest technologies and practices you will not survive in this extremely competitive world. If your customers are more tech savvy than you, it’s time to wake up. How your business interacts with its clients will determine its longevity and profitability.

Fans of Stephen J. Wright will not be disappointed in his latest release, “Digitizing the Customer Journey: Using The Latest Digital Technologies To Support Growth, Efficiency and Delight Customers Throughout The Customers Touch-Points”. Once again, he has proven himself to not only be masterful in his knowledge, but also a master wordsmith. Readers comment that he has the ability to make you feel as if you are sitting in a room with the author as he reads to you from his book.

This book is a must-read for both the well-seasoned business executive as well as the neophyte alike. The ideas presented will help in educating the reader of the importance and benefits of embracing the Digital Circular Economy and serve as a guide to walk you through the practical side of digitizing your customer journey.

Author Wright provides answers to the following questions:

  • What are some of the way’s technology has brought change to the economy?
  • What is a customer journey?
  • What are the three most important processes in every business?
  • Why is a business that has digitized its processes likely to do better than one that hasn’t?
  • What are the best ways you can use technology to digitize the customer journey?
  • What is a circular economy?

During a recent interview, Stephen made these comments, “As more startups come to the scene in literally every industry, they will bring amazing tech innovations that will delight and attract

your customers. You will be left watching in disbelief as they steal your market share – a phenomenon known as ‘disruption’. And this type of pressure will force you to adapt or go out of business.”

About The Author: 

Stephen J. Wright, bestselling author of “Forget Mars: Circular Economy, The Next Business Opportunity,” has been transforming companies into successful business models for over twenty years. Having served as CEO, COO and CIO at multinational companies such as Melita, Fibernet, Invitel and UPC, Mr. Wright now advises global corporations, governments, and universities on circular economy and digital innovation strategies for sustainable growth.

His passion for the convergence of digital and circular business strategies, leadership and automated process re-engineering has inspired him to build a bridge that considers the big picture and all the elements that are fundamental to drive businesses forward and stay ahead of their competition.

Mr. Wright has helped numerous organizations reinvent themselves to a digital and circular model by sharing game-changing ideas based on sustainable operating systems, and showing them how to transform their processes, cultures, and products by producing value from within for expanded business growth, higher customer satisfaction, and operational excellence.

Mr. Wright is an investor in various high potential sustainable start-ups. Since 2016, he has also been a guest lecturer on leadership, business innovation, and financing to master students at the Universities of Applied Science in Lucerne and Zürich, Switzerland.

For complete information, visit: https://www.amazon.com/Digitising-Your-Customers-Journey-Technologies

Media Contact:

Stephen J. Wright
Attn: Media Relations
Zürich, Switzerland