Home » Business » SifData Welcomes J. Ryan Williams in Advisor Role

SalesCollider founder and executive coach to assist in growth period ahead.

Bend, Oregon, January 17, 2019, SifData, a company that tracks job changes in Salesforce to help teams know when their key contacts move, announced today that J. Ryan Williams, executive coach and sales development guru, will join the company as their second advisor.

Williams has engineered sales teams for more than a decade in Silicon Valley. As the founder of SalesCollider, he hosts events for founders, rising sales leaders as well as offers advisory and consulting services. Williams works with dozens of fast-moving software companies backed by venture capitalists such as Y-combinator, TrueVentures, 500 Startups, and A16Z.

He was also an early adopter of SifData and has known SifData founder, Kyle Morris, for eight years. “SifData is about speed and accuracy. An ideal sales development strategy guarantees you are targeting the right companies and the right individual at that company. SifData will not only find you leads who have already qualified as customers, it will deliver that individual’s history of product adoption,” said Williams.

William’s management experience includes building sales training for 400 reps at AdRoll where he also launched a $60M mid-market sales team. As VP of Sales at LeadGenius, Williams grew enterprise sales 400 percent and helped raise Series B from top-tier investors.

He sees SifData as a critical tool in optimizing sales efficiency. “SifData can give you a measurable advantage over the competition overnight. It’s one of those beautifully simple and perfectly rendered ideas. I’m really excited to be a part of it,” said Williams.

Morris said he has wanted to bring Williams on board for some time now. “I’ve leaned on J. Ryan informally as an advisor for years. He has been critical to introducing SifData as the industry standard in tracking contact movement in Salesforce. I cannot express my gratitude and excitement that SifData will benefit from his knowledge and experience in the critical months and years ahead,” said Morris.

SifData helps sales, customer success and marketing teams at companies like Sumo Logic and Instapage reduce churn, generate pipeline and close deals faster.  And it is poised to experience enormous customer base growth in 2019.

About SifData:
SifData’s software helps companies track key contact’s job changes in Salesforce. Teams are notified when leads and contacts change roles which helps generate pipeline and reduce churn. Headquartered in Bend, Oregon, its software tool is available for download on the Salesforce AppExchange.

For more information visit: https://sifdata.com

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