Home » Business » Magazine Gold and Larry Nichter Join Forces to Create a Game-Changing Loyalty and Promotional Platform

Mahwah, New Jersey, April 26, 2021, Magazine Gold, the leading source of top US print magazine subscriptions for use in loyalty, reward, and promotional programs, has joined forces with Larry Nichter, digital incentive expert, to redefine how magazines can increase customer engagement and provide year-long benefits. Magazine Gold is now even better positioned to help smart marketers over-achieve their objectives with expanded digital magazine options, new custom branded communications, and the “Instant Start” feature.

Magazine rewards have always been a great customer gift and incentive, but it is now being taken to new heights with amazing digital options and long-term customer engagement opportunities” said Cliff Mulcahy, founder of Magazine Gold, “We are excited to bring Larry on board along with several game changing options to cement our lead as the dominant force in this industry”.

Some of the features and benefits of the new Magazine Gold platform:

  • Over 75 of the top US magazine publications participate.
  • Frictionless consumer friendly process.
  • Digital Instant Start: Provide your customer with instant gratification to go along with long-term positive engagement.
  • Custom Branding and Messaging: Never before available engagement opportunities with each new magazine issue. Year-long positive engagement and open communication.

During a recent interview with the Gift Club, Larry Nichter, discussed the evolution of magazines as a loyalty tool with consumer-friendly technology advances. The consequence is a frictionless, consumer-centric platform that provides instant access to digital magazine content and an awesome personal library platform. “Working with Magazine Gold to incorporate these engagement tools has been great. We are ready to prove how year-long positive engagement solidifies loyalty.” said Nichter.

Over 228 million Americans are regular magazine readers.* Magazine Gold makes it simple for marketers to partner with the top magazine publications in the U.S.A., lending credibility to their brands and urgency to their offers.

Magazine Gold is integrated with most third-party re-marketing platforms and also provides a turn-key low-cost burn redemption option for all point type programs.

*Source: MRI-Simmons, Fall 2012-2019

About Magazine Gold:

Magazine Gold launched in 2011, has recently joined forces with digital incentives and loyalty expert Larry Nichter. Our goal is to redefine how magazines are used and continue to be the leading source of magazine subscriptions for use in loyalty, reward, and promotional programs. The company is led by Cliff Mulcahy who is a longtime magazine publishing executive, and Larry Nichter, founder of Restaurant.com’s Incentive & Loyalty division. Prior to launching MagazineGold, Cliff launched SubscriptionNetwork which he sold to Magazines.com.

Nichter has spent the last 20+ years as a pioneer of digital incentives generating well in excess of $100 million in sales.

Based in NJ, the company works with leading Fortune 500 companies and promotional agencies such as Coca-Cola, Kellogg, P&G, Unilever, Clorox, Boeing, Aimia, Merkle, BI Worldwide and others to provide print and digital subscription rewards to customers and employees.

For complete information, visit: https://magazinegold.com

Media Contact:

Attn: Media Relations
New York, NY